Ecogreen
Ecogreen is a profit-for-purpose biotechnology company based in Melbourne, specialising in transparent eco-friendly products for cleaning, lifestyle and waste management. Having built its reputation supplying commercial customers, Ecogreen decided to launch its first retail range, bringing its science-led, sustainability-driven ethos direct to consumers.
For this launch, a cohesive label system was designed that can easily expand over time with the product range.
This label system unified the products through consistent use of logo, colour palette, typography and iconography, while allowing each to retain its own functional identity. The front labels balance shelf presence with trust, featuring the Ecogreen logo and profit-for-purpose message set against a clean, natural palette. The back labels prioritise clarity, presenting usage details, sustainability information, and the Ecoscale™ rating system in an organised, accessible format.
Collaborating closely with their retail business consultant Manimala Ickeringill, and the Ecogreen team, every design decision was aligned with their retail positioning strategy.
"Jess at Cultivate Creative has been a pleasure to work with…
In understanding our values, products and target market, Jess translated them effectively into the designs, demonstrating high adaptability.”
Michael Williams, Ecogreen CEO
