Kawangware School Fundraising Campaign
OneHope’s Kawangware School Sponsorship program provides Kenyan children with a quality education in a nurturing environment, along with essential healthcare and two nutritious meals each day. OneHope needed marketing that would clearly and powerfully communicate this opportunity, and Cultivate Creative was engaged to create a cohesive visual campaign that would inform, inspire, and mobilise community support.
Responding to this brief, a suite of promotional campaign materials was designed for the initiative, which successfully funded the ongoing education of 150 children in Kenya.
Deliverables included a 4-page brochure featuring program details, student stories, and key statistics. The brochures were printed in-house, ensuring quality while streamlining the process for the OneHope team.
A suite of digital assets for social media were designed, tailored for both Instagram posts and stories to maximise engagement and reach. Large-format signage was developed for church foyers and event spaces, including designs optimised for widescreen projectors and digital displays.
The creative direction was centred around capturing both the heart of the campaign and its educational focus. School-themed elements were incorporated - such as lined paper background textures, notebook graphics, and playful typography - to evoke a sense of learning and possibility. The colour palette drew heavily from the Kenyan flag, using bold blacks, reds, and greens to ground the campaign in its local context. Joyful imagery of some of the students, paired with clean layouts and hand-drawn accents, helped strike a balance between professionalism and warmth - ensuring the message felt both trustworthy and emotionally compelling.
