ohGiGi
Packaging Design | Signage | Shelf Wobblers
Melbourne-based ohGiGi is changing the way teeth are brushed through their non-toxic, sweetener-free toothpaste powder.
When they first approached us to design the label for their new flavour-free toothpowder, we worked to communicate the product and its values through colour and icons, while integrating seamlessly with the rest of their product labels.
From there, we continued to work with ohGiGi, designing custom packaging, shelf wobblers, and stall signage.
The custom-designed boxes for the organic toothpowders break the norm when it comes to dental packaging. From the bright, eye-catching colours to the playful illustrations and typography, we designed these boxes to stand out on shelves and cause customers to pause and look.
This packaging is all about functionality and style. To complement the small toothpowder jars, we created a unique extra tab that extends from the back of the box to communicate key selling points and give the boxes more height on store shelves. A window was cut out on the front panel to showcase the jar labels, enabling customers to have a look at the product without needing to open the boxes.
Prototyping is a vital step in the packaging design process, and several iterations were needed here to ensure a perfect, functional fit.
"Jess has been an absolute joy to work with! She brought our vision for retail packaging to life, designing the perfect boxes for our toothpowder jars to shine on stockists' shelves."
From the very beginning, Jess took the time to understand our brand values, ensuring that it was at the heart of every design decision. Her attention to detail and thoughtful approach meant every aspect of the packaging was carefully considered, making the entire process seamless - even under a tight timeline.
We couldn’t be happier with the final outcome! The design has not only exceeded our expectations but has also been met with amazing feedback from both our customers and retailers, who absolutely love it. Thank you, Jess!”
Karen Tan, ohGiGi Owner
