ReWoven
Branding | Website Design & Development
Sydney-based ReWoven, trains established business owners to successfully integrate migrant employees into their workplaces. Their mission is to see ethnically-diverse companies and communities thrive.
ReWoven worked with Cultivate Creative to create a brand identity that reflects their mission, their multifaceted business structure, and their diverse audience. Along with forming the main branding, sub-brands needed to be created for each of their three departments; Workplace Training, Employment Foundations, and Mentor Program.
While brainstorming the initial concepts for their logo, an idea was uncovered where a single logo could be broken down into sub-logos for each of the three departments. In doing this, the entire business was branded in one cohesive sweep.
Working with their tagline, 'Weaving New Cultures into Australian Workplaces', a set of woven-inspired patterns for each of the three logo components were illustrated. Each piece of the logo holds a meaningful pattern, relevant to the nature of each department.
"Jess gave terrific support throughout the whole process. She listened and responded to feedback in every stage so that the end result was extremely satisfying; spot on to what represents our new branding.
I can highly recommend Cultivate Creative!”
Fiona Briers, ReWoven Founder
