Specht
Branding | Email Marketing | SEO
Melbourne-based Specht craft bespoke, luxury espresso machines found in homes around the world.
When founder Daniel approached us for a rebrand, it was clear that their original identity no longer reflected the brand’s evolution or the refined craftsmanship of their products. With a growing international presence, Specht needed a brand that aligned with its reputation for quality, design, and innovation.
The brief was clear: to create a visual identity as distinctive, handcrafted, and sophisticated as the machines themselves.
Named after the German word for woodpecker, we felt it was important to maintain the connection with business’s heritage and the timber craftsmanship they’re known for. To do this, we designed a detailed woodpecker with a timber-grain pattern to be the primary logo.
The wordmark needed to reflect Specht’s values as a stand alone logo when the woodpecker isn’t present. We customised the font with intricate rounded details and spaced out letters, resulting in a clean, luxurious feel.
Unique to Specht, the design formats required included a brass badge logo for machines, and a version for small-scale steam knobs. These became the alternate logos included in their brand identity set.
In designing the branding, it was important to maintain the connection with Specht’s heritage and the timber craftsmanship they’re known for. Specht, German for 'woodpecker', was a vital part of this, and so we designed a detailed woodpecker with a creative timber-grain pattern as the primary logo.
The wordmark, with intricate rounded details and spaced lettering, provides a clean, luxurious feel, creating the perfect pairing with the icon.
"To say our experience with Jess & Zach was truly special is an understatement."
Our brand is very unique, so our branding had to match. Jess understood our needs so incredibly well and nailed our vision! She is a very talented graphic designer and I would highly recommend her to anyone looking to rebrand!
Thanks Jess!”
Daniel Schonknecht, Specht Owner
